Dr. Satinder Kumar, Assistant Professor

Dr. Satinder Kumar is best known for his work on Digital Marketing. An Alumnus of Guru Nanak Dev University, Dr. Kumar is a Management post graduate, specializes in Marketing and graduate in commerce. He has qualified two times UGC-NET and done Doctoral degree in the area of “Ethical Issues in E-Marketing” from Guru Nanak Dev University, Amritsar. He has been an Assistant Professor in the area of Marketing at School of Management Studies (SMS) since 2009, prior to joining SMS, he was APC (General) in Education Department where he served for five years. He has published more than 40 articles/research papers in a wide range of leading management and psychology journals including journal of Tourism Management (ABDC classified, A* category), Heliyon, IIM Shilong, IJBG, Abhigyan (FORE School of Management), Paradigm (IMT Gaaziabad), IIT and many more renowned journals. He Got Best Paper Award in IIM Indore, NASMEI Summer Marketing Conference 2019. He has participated in various FDPs and workshops & presented papers at National and International conferences/Seminars including IIM Indore, IIM Tiruchirappalli, IIM kashipur, IIT Delhi, AGBA at Indonesia, Narsee Monjee institute of Management Studies (Hyderabad) and many more renowned Institutes. He is on Panel of ABDC, Inderscience and Scopus indexed journals as Reviewer and Research Advisor.