The research investigates the impact of women representation on boards on the Intellectual Capital Disclosures (ICD) of firms in India. The extent of Intellectual capital and its subcomponents disclosure is measured and reported. The regression model is analyzed to measure the extent of impact of board characteristics especially in terms of presence of independent women directors (IWD) and firm characteristics on the ICD of these firms for the two time periods. The results show that there has been a substantial increase in the extent of disclosure for all the three sub-components of IC. The impact of IWD and gender diversity is varied for the overall disclosure and subcomponents. However, the results support the induction of more women directors on the board of the firms, to enhance the extent of IC disclosure.

In today's scenario, there has been an increase in the consumption of luxury due to a dynamic hike in the number of millionaires all over the world. For a consumer of luxury, the social value, individual value, financial value and functional value are the major motivations to purchase the status items. Even after noticing a great interest within academicians and companies, there has been no study that synthesizes complete literature into a single article. Laos, the study is directed towards the era of luxury for elites. So, the present study aims to review the existing body of knowledge regarding the role of celebrity endorsement while purchasing luxury products in order to bring complete accord of the existing literature into a summarised article while directing it towards mass luxury market. The mass luxury market is associated with the era of democratisation of luxury. The researcher provides the idea, objective and scope of the existing studies including countries where the major researches have been conducted, theoretical background of the objectives specified and methods used by different authors to analyse the data. Also, the researcher provides the core thematic foci based on the extant literature. This review article purposes to provide the research gaps and road map towards future research over the topic signifying the need of celebrity endorsement in lieu the luxury market for masses.

Teachers are the pillars of the society, who help students to grow to shoulder the responsibility of taking their nation ahead of others. Dissatisfaction among teachers is undesirable for their best performance in their profession. This paper aims at identifying the factors affecting the job satisfaction of teachers by conducting exploratory factor analysis. Quantitative research has been done by using the EFA statistical technique. Simple random sampling technique has been used to collect the response from 248 teachers. The study revealed behavior of colleagues, financial rewards, job resources and non-financial rewards as important variables affecting job satisfaction of faculty in higher education institutions in India. The results of this study are useful for administrators to take strategic actions for taking into consideration the provision of identified factors to increase the satisfaction level of faculty working in their educational institutions.

Businesses are fast adopting various sources/channels due to the benefits of leveraging multiple sources at the same time, as a result of the advent of breakthrough internet technologies and competitive pressure. Similarly, farmers do not rely on a single source for information about their agricultural activity, but rather on a variety of sources. However, the sources are still underutilized, which could be due to a variety of factors. As a result, the primary goal of the study was to discover the factors that influence farmers' attitudes toward two types of information sources : the Internet and physical sources. The TRA (Theory of Reasoned Action) model was used as a foundation and additional source characteristics-related aspects that have the greatest impact on farmers' attitudes toward a source were identified from previous literature. The study identified factors from two main models related to source selection i.e.; the cost-benefit model and the Least effort model. A survey was conducted among a total sample of 600 farmers of Punjab using a structured self-administered questionnaire and utilized a multistage stratified proportionate sampling technique, as well as numerous data analysis techniques such as descriptive statistics such as percentages frequencies and multiple regression analysis. According to the findings, the following factors have a substantial influence on search attitudes regarding internet sources : Fundamental TAM (Technology Acceptance Model) variables such as perceived usefulness followed by perceived ease of use, facilitating conditions, information quality and previous experience. The factors which were found to be significant and positively related to search attitude towards physical information sources were Information Quality followed by Previous Experience with the source while communication difficulty and search effort had no significant influence. The outcomes of this study give a solid empirical foundation for all information providers, both public and private, to create a modified information distribution system that takes into consideration the factors that influence farmers' opinions toward both types of sources.

The paper aims to study the recent trends in mutual fund industry in India. It is observed that mutual funds have become an important part of investment matrix. The present paper highlighted the growth of AUM and its composition by investors segments, category wise and cities wise over the past six years (from 2018 to March 2024), The AUM has shown a tremendous growth from Rs. 21,36,036 crore in 2018 to Rs. 53,40,195 crore in march 2024 at an 16.49 percent CAGR. Share of individual investors increase over the period of time and they prefer equity oriented schemes as compare to others schemes. In India, the mutual fund industry is expanding, but around 82 percent of AUM comes from T (top) 30 cities. As a result, there is a need to spread knowledge about mutual funds and develop marketing strategies for B30 cities.

The emerging phenomenon of Quick Commerce (Q-Commerce), characterized by ultra-fast delivery times typically under 10 to 20 minutes and its transformative impact on the retail industry, fueled by evolving consumer behaviors, technological progress and a supportive business climate. The research investigates the drivers behind the rapid growth of Quick Commerce, its current market landscape, the factors influencing consumer purchasing behavior towards Quick Commerce. Through analysis of industry reports, case studies of leading Quick Commerce companies and this paper explores how this new paradigm is reshaping consumer expectations, supply chain management and urban logistics. The study also addresses the challenges and opportunities. Quick Commerce presents for retailers, including last-mile delivery optimization, inventory management and sustainability concerns. Our findings suggest that Quick Commerce is not merely a temporary trend but a fundamental reimagining of retail that will have lasting implications for businesses and consumers alike. Key results include the projected market growth in India, the crucial role of technological advancements in enabling the Quick Commerce model and the identification of critical factors such as perceived usefulness and ease of use influencing consumer adoption. This research contributes to the understanding of rapidly evolving retail dynamics and provides insights for industry stakeholders navigating this new commerce landscape.

A lot of mergers and acquisitions activities are taking place at global level as well as at Indian level. So, it becomes imperative to study what are the efficiency gains which boost up these corporate mergers and acquisitions. So, in this study, we have reviewed research papers with the aim to know whether corporate merger and acquisitions in Indian banking sector are motivated by efficiency gains or not. We covered articles from different countries like US, Vietnam, Greek, Malaysian, Europe etc.; and then Indian scenario has also been explored. Mostly studies reported that efficiency has been improved during post-mergers and acquisitions. On the other side, there were very few studies which revealed that the impact of mergers and acquisitions has been negative or there was no improvement in efficiency. So, it can be concluded that banks should go for merger and acquisition after due diligence as M & A deals can be used as an option to strengthen their competitiveness. 

As affiliate marketing is technology driven marketing and a tool for customer acquisition as well as revenue generation, more and more number of people are involving in affiliate marketing. Thus, purchasing in this online world is not as much secure for the customers. So, this study is employed to identify the issues or barriers faced by the consumers while purchasing using affiliate marketing links and further to determine their attitude towards affiliate links due to these issues. Data was collected from consumers of Punjab who ever purchased fashion products after redirecting through affiliate marketing links. Using EFA and SEM, the study found that security risks, privacy risks, lack of transparency, cookies stuffing and spamming are the issues or barriers perceived by consumers in affiliate marketing. Thus, the study concluded that attitude of consumers is significantly influenced by these identified issues (security risks, privacy risks, lack of transparency, cookies stuffing and spamming), Thus, the affiliates and marketers should make improvements to remove these issues perceived by consumers and provide technical solutions so that the customers may buy using affiliate links without any problem.

Seafaring is undeniably a tough profession. Seafarer's onboard work under extremely stressful conditions that result into high turnover intentions among them and given the current and predicted future shortage of Ship Officers world-wide. The present study aimed to indentify the association between stress, psychological capital (PsyCap) & turnover intentions in the context of Indian Merchant Navy Officers. A descriptive research design was used for the present study, which is cross-sectional and quantitative in nature. To realize the objective, the data was gathered using Google forms from a sample of 395 Indian ship Officers, working on Indian/Foreign flag merchant vessels and enrolled under various short term post sea courses conducted by DGS approved maritime training institutes in India. Perceived stress scale (PSS10) developed by Cohen, Kamarch and Mermelstein (1983), Psychological capital questionnaire (PCQ12) developed by Luthans et al.; (2007) and Turnover Intention Scale that is developed by Neilson (2013) were used to assess the Stress, PsyCap and Turnover Intentions of respondents. For the data analysis SPSS and SEM (Path Modeling) were used. The findings of data analysis stated that relationship between stress and turnover intentions is not moderated by Psychological Capital; also the stress and PsyCap reported a significant impact on the turnover intentions of respondents.