Employee advocacy is an imperative component of any organization's success. It's organization's promotion through its employees by using their social contacts and networking. Social media is a present-day notion and is proving to be very suitable for employee advocacy, as they can use their networks on social networking sites to endorse the organization they are working for. This Paper aims to study factors that impact employee advocacy through social media. The scholarly research on factors influencing advocacy by employees is uncovered in this study from the employee word of mouth, endorsement, employee sharing, and culture perspective. The Primary data for the study was gathered using a structured questionnaire in Google form from the employees in the IT sector in Chandigarh, Panchkula, and Mohali. Factor Analysis has been applied to study the proposed objective. Employee word of mouth, endorsement, employee sharing, and culture were extracted as the four factors that impact employee advocacy through social media.

Voice search technology has become essential to modern digital marketing, reshaping the landscape of consumer engagement and brand interaction. While offering unparalleled convenience, voice search introduces ethical challenges concerning privacy, data security and user consent. This paper delves into the ethical dimensions of voice search marketing and provides recommendations for ethical implementation. Thoroughly examining of academic literature, industry case studies and ethical frameworks, this research scrutinizes the ethical implications of voice search marketing practices. By addressing ethical imperatives such as safeguarding user privacy, fortifying data security measures and respecting user consent preferences, marketers can foster trust and promote ethical engagement in voice-driven marketing campaigns. The insights gleaned from this study contribute significantly to the ongoing discourse on ethical marketing practices in the digital age. By addressing these ethical concerns, marketers can build trust, enhance transparency and promote responsible engagement with consumers in the voice search ecosystem. The findings of this research contribute to the growing discourse on ethical digital marketing, offering valuable recommendations for marketers to navigate the complexities of voice search technology while upholding ethical standards.

The study explores the relationship between personality and life gratification among young aspiring professionals. Personality is shaped by innate traits, selfmonitoring and socialization, which can impact an individual's approach to personal and professional life. Life gratification is defined as the overall sense of fulfillment and satisfaction in various domains of life, such as work, relationships and personal growth. The paper discusses the genesis, and antecedents of life gratification, including psychological and social factors and highlights the importance of understanding the impact of personality on life gratification. The paper reviews the existing literature on the topic and identifies the most relevant personality dimensions that impact life gratification among students. The study also provides a structured approach to identify, select, evaluate and synthesize existing literature on a specific topic to achieve the outcome. This literature review study is practically useful for academicians and all working in this direction and it draws research gaps and provides future research directions. 

The success of any firm can be measured by its profitability condition, which results from the effectiveness of its employee's performance. Therefore, selecting the best suitable candidate with skills/traits essential for successful Job Performance is primitive, as the efficient working of a firm is a direct function of the performance of its employees. Recent research underscores the importance of the Big Five personality traits in predicting job performance, yet there is limited study on their impact and gender moderation within the Indian IT sector. This study addresses this gap by analyzing how these traits affect job performance and the role of gender in this relationship. Data from 508 employees across the top 10 IT companies (based on revenue and market capitalization) were examined. Results indicate a significant effect of the Big Five personality traits on Job Performance among executives in IT companies. Among these traits, conscientiousness was found to be a more influencing trait, with high levels of conscientiousness strongly correlating with better job performance. The study validates previous findings and highlights these traits theoretical and practical implications for improving employee performance and selection processes in the IT sector. 

Despite significant global efforts to address gender inequalities, discrimination against women persists across countries, religions, ethnicities and regions. Women’s participation in economic activities has dual benefits: it enhances women’s empowerment and contributes to their country’s economic development. The present paper attempts to test the impact of economic, household and household educational backgrounds on female decision-making for labour force participation (LFP) in Afghanistan. The researchers collected 414 responses from women aged 15 to 65 years old living in Afghanistan. Females engaging in any activity that generates money or actively seeking paid jobs were considered to be in the labour force. The results show that economic and household factors have a negative association with female decision-making for labour force participation in Afghanistan. Females from poorer families and with unemployed parents and husbands are less likely to enter the labour market than females from wealthier families and with employed parents and husbands. Moreover, females from larger household sizes and living in joint families are less likely to participate in the labour force compared to females living in nuclear family types and smaller household sizes. However, the relationship between household educational background (education qualifications of parents and husbands) and female decision-making for labour force participation in Afghanistan was not significant. 

After the burst of the housing bubble in 2008, the number of changes can be seen in the saving patterns of people. Many behavioural and psychological factors have been considered for understanding this saving pattern or behaviour. By employing the theory of planned behaviour, this paper aims to provide a theoretical framework for examining the impact of the present hedonistic time perspective on the saving intention of the people. To this point, the authors have tried to identify the research to time perspective and saving behaviour. After examining the literature, various conceptual and research issues have been discussed which led to the development of this framework. This model will also be conceptualized and analyzed using the structural equation modeling and considered for future research by the authors.

Organizational Culture provides an important framework that influence decision-making in a firm resulting in positive or negative effects on the firm's performance. It is an unwritten and informal standard of behaviour that assist employees understanding how to act in a given situation to ensure effectiveness in their roles. These informal norms are provided by managerial ethos, especially, at the higher levels, and are a shared collection of beliefs and traditions that drives organizational behaviour. Of the various types of cultures, this paper examines the influence of role culture and achievement culture on the performance of selected universities in north India. Data has been collected from the senior academic and administrative functionaries involved in decision-making in the universities directly or indirectly.

Employee engagement is a significant element in achieving organizational objectives. Numerous studies have demonstrated the positive effects of Corporate Social Responsibility (CSR) on an organization's performance; however, few have investigated the attitudes and perceptions of faculties in higher education institutions, especially business schools. The main objective of this study is to examine the mediation of organizational trust on the relationship between CSR perceptions among faculty members and their engagement in the Nepali business school. These hypotheses were investigated by analyzing 239 survey responses from faculty members through a self-administered questionnaire through purposeful sampling. Our structural equation modeling results using AMOS version 24 revealed that perceptions regarding CSR positively affected both faculties' engagement and organizational trust. The results indicate that organizational trust partially mediates the link between perceived CSR and faculty engagement. The study emphasizes the importanceof business schools viewing CSR initiatives as a strategic tool to foster the engagement of faculties. This research contributes to the existing literature on business ethics, business philosophy and human resource management from the perspective of social exchange and social identity.

Digital twins have emerged as a transformative technology in logistics management, offering unprecedented capabilities for real-time monitoring, predictive analysis, and operational optimization. Organizations can simulate, predict, and enhance complex supply chain processes with remarkable precision and efficiency. This abstract explores the multifaceted role of digital twins in revolutionizing logistics management, examining their potential to address critical challenges in supply chain visibility, performance optimization, and strategic decision-making. Digital twins integrate advanced technologies such as Internet of Things (IoT) sensors, artificial intelligence, and big data analytics to generate dynamic, real-time representations of physical assets, transportation networks, warehousing systems, and entire supply chain ecosystems. Key applications include predictive maintenance of transportation infrastructure, route optimization, inventory management, and risk mitigation. By enabling granular simulation and scenario planning, digital twins allow logistics managers to test operational strategies, predict potential disruptions, and implement proactive interventions before they manifest in physical systems. The technology facilitates enhanced resource allocation, reduced operational costs, improved sustainability, and increased resilience in increasingly complex and volatile global supply chains. Empirical evidence suggests that organizations implementing digital twin technologies can achieve significant performance improvements, including up to 20% reduction in operational expenses, 25% increased asset utilization, and substantially improved predictive maintenance capabilities. As logistics networks become more interconnected and technologically sophisticated, digital twins represent a critical innovation driving digital transformation in supply chain management.